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Blue Digital Avenue Portfolio

Website design, redesign and SEO work built for clarity, visibility and enquiries.

Explore selected website redesign concepts created for fitness, coaching and local-service businesses. Additional custom website design and SEO case studies will be added as the portfolio grows.

View redesign work ↓ Start a project ↗

Selected website redesign work

See how outdated pages become clearer, stronger digital experiences.

Each concept reviews the original website, identifies the main clarity and conversion problems, and reorganises the content into a more modern, mobile-friendly and enquiry-focused direction.

Drag the handle across each preview to compare the original website with the redesign concept.
Project 01 · Featured Redesign

TransformU Coaching

Independent redesign concept
Coaching Funnel UX Lead Generation
Original website compared with Blue Digital Avenue redesign
Original TransformU Coaching website preview
TransformU Coaching website redesign concept by Blue Digital Avenue
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Reworked the original coaching funnel into a clearer homepage journey with stronger positioning, a more focused offer, easier scanning and a direct next step for prospective clients.

Work completed Homepage UX review, redesign concept, mobile structure, content hierarchy and conversion planning. Primary focus Clarify the coaching offer and guide visitors toward the main enquiry action.
Concept project created for portfolio and demonstration purposes. View redesign ↗
Project 02

UK Fitness Personal Training

Independent redesign concept
Personal Training Local UX
Original website compared with redesign concept
Original UK Fitness Personal Training website preview
UK Fitness Personal Training redesign concept
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Reorganised the trainer’s offer around clearer coaching options, stronger credibility, visible client proof and a direct consultation journey.

Work completed Visual redesign, mobile layout, service presentation and CTA planning. Primary focus Make the services and consultation route easier to understand.
Concept project created for portfolio and demonstration purposes. View redesign ↗
Project 03

Danny Stork Personal Training

Independent redesign concept
Personal Brand Fitness
Original website compared with redesign concept
Original Danny Stork Personal Training website preview
Danny Stork Personal Training redesign concept
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Built a more premium personal-brand direction that places the trainer, coaching approach and consultation offer at the centre of the experience.

Work completed Brand-led redesign, homepage structure, mobile layout and CTA hierarchy. Primary focus Strengthen the trainer’s personal positioning and trust.
Concept project created for portfolio and demonstration purposes. View redesign ↗
Project 04

The Fit Room

Independent redesign concept
Fitness Studio Local Leads
Original website compared with redesign concept
Original The Fit Room website preview
The Fit Room website redesign concept
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Reorganised the studio’s services into a clearer homepage experience, making training options easier to scan and the main enquiry action easier to find on mobile.

Work completed Homepage redesign, local service structure, mobile hierarchy and enquiry flow. Primary focus Improve local service clarity and visitor navigation.
Concept project created for portfolio and demonstration purposes. View redesign ↗
Project 05

Stan Main Personal Training

Independent redesign concept
Private Gym Authority
Original website compared with redesign concept
Original Stan Main Personal Training website preview
Stan Main Personal Training redesign concept
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Repositioned the trainer’s experience and private-gym environment as the main trust points while simplifying the route to an initial consultation.

Work completed Authority-led redesign, trust hierarchy, service content and local enquiry structure. Primary focus Communicate experience, privacy and local relevance.
Concept project created for portfolio and demonstration purposes. View redesign ↗
Project 06

Toro Blanco Personal Training

Independent redesign concept
Fitness Brand Conversion
Original website compared with redesign concept
Original Toro Blanco Personal Training website preview
Toro Blanco Personal Training redesign concept
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Developed a sharper brand experience with clearer coaching presentation, stronger visual direction and a more direct path from interest to enquiry.

Work completed Brand refinement, homepage redesign, service hierarchy and conversion planning. Primary focus Strengthen brand recognition and improve the enquiry journey.
Concept project created for portfolio and demonstration purposes. View redesign ↗
Project 07

Beyond The Bar Personal Training

Independent redesign concept
Coaching Mobile UX
Original website compared with redesign concept
Original Beyond The Bar Personal Training website preview
Beyond The Bar Personal Training redesign concept
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Created a more focused coaching website using stronger imagery, clearer service presentation and an easier route from interest to contact.

Work completed Homepage redesign, mobile readability, service structure and CTA placement. Primary focus Improve mobile scanning and make contact options more visible.
Concept project created for portfolio and demonstration purposes. View redesign ↗
Project 08 · Location Landing Page

Future Fit Personal Training Courses Aberdeen

Independent redesign concept
Course Landing Page Local SEO Structure Lead Generation
Original website compared with Blue Digital Avenue redesign
Original Future Fit Aberdeen website preview
Future Fit Personal Training Courses Aberdeen redesign concept
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Restructured the location page around course benefits, qualification information, Aberdeen relevance and a stronger lead-generation journey for prospective students.

Work completed Location-page redesign, information hierarchy, local search structure, mobile layout and enquiry planning. Primary focus Connect course information with local search intent and a clearer application journey.
Concept project created for portfolio and demonstration purposes. View redesign ↗

Portfolio categories

Built to showcase redesign, original website design and SEO work in one place.

The current portfolio focuses on redesign concepts. These two sections are ready for new website builds and verified SEO case studies when they are available.

Website Design Portfolio

Custom websites designed from the ground up.

This category will feature complete website projects created without relying on an existing website layout.

Brand and visual direction
Responsive page design
Service and content structure
Conversion-focused journeys
WordPress and Elementor builds
Speed-conscious development
Website design case studies will be added here
SEO Portfolio

Verified SEO work supported by clear evidence.

This category will feature real SEO audits, page improvements, Search Console screenshots and measurable project outcomes without unverified ranking claims.

Keyword and intent mapping
On-page optimisation
Local SEO improvements
Service and location pages
Internal linking strategy
Speed and technical fixes
SEO case studies and verified results will be added here

Project approach

From website problems to a clearer growth-focused direction.

01

Research

Review the business, services, audience, competitors, website content and existing enquiry journey.

02

Plan

Organise the messaging, services, trust points and calls to action around what visitors need first.

03

Design

Create a custom responsive layout connected to the business instead of using a generic template.

04

Improve

Refine mobile usability, page speed, search structure and the route visitors take before contacting the business.

Need a new website, a redesign or stronger Google visibility?

Send your website URL for a review of the main design, SEO, speed and conversion issues affecting your online growth.

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