LA Speech Therapy Solutions
Website Redesign + Local SEO Growth for a Multi-Location Los Angeles Therapy Practice
Blue Digital Avenue rebuilt the clinic’s website and local search structure around clearer service discovery, stronger location relevance and measurable Google visibility.
Live redesigned website
WordPress / Elementor · Multi-location healthcare
159K
Google Search impressions
Last 3 months
1.48K
Organic clicks
Last 3 months
21.6K+
Google Business Profile views
Across 4 locations
2,687+
Verified profile interactions
Silver Lake + South LA + SGV
A website and local search system built to scale
This was not a cosmetic redesign. The goal was to make the website easier to use while building a stronger organic and local-search foundation.
Project snapshot
Industry
Pediatric Speech & Occupational Therapy
Market
Los Angeles, California
Services
Website Redesign · SEO · Local SEO
Locations
4 local service areas
Platform
WordPress / Elementor
The challenge
The clinic had an older website structure that did not fully support a growing multi-location practice. Service discovery, location relevance, mobile clarity and conversion paths all needed a stronger foundation.
From an SEO perspective, the opportunity was to expand beyond branded searches, strengthen local intent and build dedicated relevance for each service area.
What we changed
- Conversion-focused website redesign
- Clear service and consultation pathways
- Dedicated location pages for four service areas
- Local keyword targeting and on-page SEO
- Internal linking across services, locations and hiring pages
- Schema and technical SEO improvements
- Mobile-first CTA and content improvements
Website redesign: from legacy structure to a clearer patient journey
The redesign focused on usability and conversion first, while giving SEO a cleaner technical and content foundation.
Legacy website structure
The previous site relied on an older Avada / Revolution Slider setup with less direct service discovery and weaker location-led conversion flow.
- Heavy legacy components
- Less direct service navigation
- Limited location-focused structure
- Weaker mobile conversion paths
Redesigned experience: clearer services, stronger trust signals, direct consultation CTAs and an SEO-ready multi-location structure.
Verified Local SEO Results Across 4 Locations
Each location was treated as its own local market while still benefiting from the authority of the main domain. The figures below come from the connected Google Business Profile performance data supplied for the project.
Silver Lake
Profile views
2,110 search appearances · 1,082 interactions
North Hollywood
Profile views
939 search appearances
South Los Angeles
Profile interactions
Verified GBP interaction data
San Gabriel Valley
Profile views
1,149 search appearances · 929 interactions
Aggregate visibility: 21.6K+ Google Business Profile views across the four-location footprint.
159K Impressions & 1.48K Organic Clicks in 3 Months
Google Search Console data shows substantial search visibility, while commercially relevant non-branded queries moved into far stronger positions.
159K
Impressions
1.48K
Clicks
0.9%
Average CTR
17.2
Average position
“speech therapist”
Up 40 positions
“speech therapy for adults near me”
Up 61 positions
Performance figures are rounded for presentation. Rankings vary by date, query, location and device.
The outcome
The project created a stronger digital foundation for both patients and search engines: a clearer website experience, a structured multi-location SEO system and measurable visibility across Google Search and Google Business Profile.
More search visibility
159K impressions in a 3-month Search Console window.
Real local engagement
Thousands of Google Business Profile views and verified interactions across the location network.
Scalable local structure
Four location experiences connected to the same authority-building website.
Want stronger local visibility and a website built to convert?
Blue Digital Avenue combines website redesign, Local SEO and conversion-focused structure to help local service businesses compete more effectively in Google.